NEW YORK September 6th 2018 Designer Aki Vänni (Vännin paja) and Creative Markus Heinonen (Creactive Ltd) was awarded Silver Pentaward for Vellamo bottle design at Pentawards 2018 package design competition.
“We knew that we have world class design in our hands and we’re extremely happy to receive this Pentaward. Even if you know that you have pushed boundaries to make something beautiful, it really warms your heart to get this kind of a recognition from Pentawards and specially from this jury full of highly respected design professionals.”
In the world there is only a few products that have this unique story that Vellamo does. In the moment when I received a call from a friend that He is about to recommend me to be that designer who is capable to make the impact that Vellamo board is looking for. Right that moment I knew that in this case I would ask old creative friend Markus (creactive.fi) to combine our creativity to go further.
We sat down after first briefing and we create concept that impressed Vellamo board and they hired us. Vellamo branding is a result of two passionate creatives who wanted once again create something extraordinary.
As said Vellamo story dates back in time thousands of years, all the way to Ice Age. This water originates to Ice Age glacier which was covering most of the Northern hemisphere. Somewhere thousands of years ago this glacier started to melt and this water run through glacier all the way to the soil and ended up into underground canyon which remains of the glacier sealed off from the atmosphere while moving slowly to south. There that water reservoir was hiding underground until it was found by accident 1996 when family was drilling a deep well.
We wanted to let Vellamo to tell her own story by herself (Vellamo is goddess spirit in Finnish mythology) and our main challenge to be solved is how do we design Vellamo bottle that it is able to fill both needs, to tell Vellamo story and to be as exclusive as the water itself.
We ended up designing square shape with flowing water element on the back of the bottle to be as lively as possible. Square is about a block of ice, colour ice blue. Flowing water running from the top to the bottom tells how water itself ran through glacier all the way to the ground. And when you place Vellamo facing down, you can find the canyon. Her home.
If you use your imagination a little, you can also find some goddess like figure from that flowing water element.
Even though designing wasn’t easy, real challenge was, how we are able to manufacture that design as a PET bottle. Our manufacturing partners keep saying to us that it’s impossible to make that kind of a design with their high speed production line. It took weeks and countless “No, impossible” while we were solving the problem. Finally one day they said “Maybe”…
With clear vision, perseverance, some faith and maybe also some will power we manage to bend the universe enough we finally had a manufacturing line running and producing bottles that is well worth of Vellamo itself.
Click to vellamo.com