NEW YORK, September 2018, Pentaward. BERLIN, November 2019, Red Dot Award Winner. FRANKFURT, February 2020, German Design Award Winner.
“We knew that we have world class design in our hands and we’re extremely happy to receive these awards that we have only dreamed of. Even if you know that you have pushed boundaries to make something beautiful, it really warms your heart to receive these awards from several juries, all full of highly respected design professionals.”
And story continues..
Vellamo has truly unique story.
As said Vellamo story dates back in time thousands of years, all the way to Ice Age. This water originates to Ice Age glacier which was covering most of the Northern hemisphere. Somewhere thousands of years ago this glacier started to melt and this water run through glacier all the way to the soil and ended up into underground canyon which remains of the glacier sealed off from the atmosphere while moving slowly to south. There that water reservoir was hiding underground until it was found by accident 1996 when family was drilling a deep well.
We wanted to let Vellamo to tell her own story by herself (Vellamo is goddess spirit in Finnish mythology) and our main challenge was how do we design Vellamo bottle that it is able – to tell Vellamo story and to be as exquisite as the water itself.
We ended up designing square shape with flowing water element on the back of the bottle to be as lively as possible. Like a block of ice. Flowing water running from the top to the bottom tells how water itself ran through glacier all the way to the ground. And when you place Vellamo facing down, you can find the canyon. Her home.
If you use your imagination a little, you can also find some goddess like figure from that flowing water element.
Even though designing wasn’t easy, real challenge was, how we are able to manufacture that design as a PET bottle. Our manufacturing partners keep saying to us that it’s impossible to make that kind of a design with their high speed production line. It took weeks and countless “No, impossible” while we were solving the problem. Finally one day they said “Maybe”…
With clear vision, perseverance, some faith and maybe also some will power we manage to bend the universe enough we finally had a manufacturing line running and producing bottles that is well worth of Vellamo itself.
Huge thanks to Ice Age Water Ltd people for trusting us, co-creatives Markus Heinonen (Creactive inc.) for all the hard work and Sami Fiander for making our vision alive with first renders.
Click to vellamo.com